Situation: DAN came to Mindstorm seeking a new advertising campaign. Mindstorm developed a new ad campaign that encompassed all the divisions of DAN. Along with advertising concepts, we developed a brand look that could be used with all DAN marketing materials. We created a cohesive design utilizing unique elements that helped identify the brand. Once this new direction was approved, we developed a brand style guide as well as a brand usage guide.
Results: After successfully creating the new brand and establishing a new brand direction, Mindstorm continued to provide marketing services such as creative direction, graphic design, and brand support. With the new established brand direction, we were able to turn over the creative to the DAN creative department.
- Advertising Campaign
- Creative Direction
- Graphic Design