A Bright Spot: Solar Energy at the US National Whitewater Center
I really thoroughly enjoy my job. It allows me to work in a wide variety of industries and to learn about products, businesses and distribution channels that I never knew existed. No two days are ever the same. How many jobs can boast that?
One of our latest projects has really inspired me and I feel privileged to have the opportunity to work on it. Our client, Cyclone Roofing, has donated an entire rooftop solar energy system and installation to the US National Whitewater Center. Everyone involved with the project from electricians to installation professionals has donated their time and equipment. Why? All in the name of making a positive contribution to the environment, giving to an incredible facility that is an asset to our region and providing a hands-on educational opportunity for our community to learn about the immediate impact of sustainable energy. It’s a win, win, win.
Mindstorm was selected to provide PR and marketing support services. It’s a great story and it doesn’t have a downside. How many times does that happen these days? Over the past weeks I have had the pleasure of meeting many members of the media and organizations that rally behind the Green movement in Charlotte. Their passion is palpable and contagious. I have spoken and corresponded with politicians, administrators and officials of our city, county and state. And each time I tell the story to a new set of ears, I get a little more passionate about spreading the word. Good news is fun to tell. The support and reaction has been amazing. Click here (www.cyclonesolar.com) to see some of the early results for yourself.
Of course it hasn’t been roses all the way around. Unfortunately I have still encountered people who go out of their way to try to poke holes and criticize. Mostly these were the folks who never read past the headline to fully understand the story. There were others who stomped and pouted a bit because they wanted to be the only ones to tell the story. They missed the memo that this is not “about them” I guess. Luckily, they were the small minority.
The best part, it’s not over yet! The whole project will culminate, as good news should, in a celebration to be held at the US National Whitewater Center on May 21. By next year, the US National Whitewater Center will realize $5000 in savings on their power bills without spending the first penny on the project. The environment will be benefit through a wide variety of real offsets. School children, civic leaders and the visiting public will learn valuable information about the most recent advances in solar energy and how it can make a difference in their lives. But, the ultimate outcome, in my opinion, would be the inspiration of others to make a difference. To step out of the mode of negative thinking and day dreaming and into the world of taking actionable steps that benefit not only their own companies but those around them. Pay it forward. It’s newsworthy. It’s the right thing to do.
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