Consumer and Marketing Research
Conducting consumer research and insights is a valuable way to gain a better understanding of how your brand is perceived by consumers and non-consumers alike. We research your past and current consumers to identify buyer habits and other socio-economic insights. We create a study of how your brand is received by your potential target audience as well as determine if your current target audience is actually your best prospect. To gain buying insights and industry market knowledge, our approach will consist of multiple research methods including quantitative data, qualitative analysis, consumer habits data, and consumer persona development.
Best Prospect BuyerPrimary Research
Secondary Research
Community Surveys
Free Consultation
meet PAT
During a consumer research engagement we build a study that will answer questions regarding your brand. Who is interested in your brand or product? Why do consumers buy or consider your brand? Why do consumers not buy your brand or product? From our research we create a buyer persona, aka - PAT. PAT is the consumer persona and discovered habits of your best prospect consumer.
- Discover who your buyer really is
- Discover buyer habits of your consumer
- Identify shopping habits of your potential best prospect
- Why not discover who your best prospect buyer really is?
Primary Research
Gathering data directly can give greater insight into your brand’s impact on your target audience and the marketplace. We create surveys, polls, and in-depth interviews for an unbiased representative sample of your consumers. Then, we use their opinions, interests, sentiments, and feedback to help develop your brand.
- Identify overall sentiment regarding your brand.
- Discover a hierarchy of consumer priorities.
- Listen to feedback on how to improve your brand, products/services, and customer experience.
Secondary Research
We discover the market landscape through our own research and different types of analytical software. We find information on your industry, competitors, current engagement methods, customer habits, and cultural trends. We use this accumulated data to help align your brand to your consumer's needs.
- Define the current economic landscape.
- Explore your industry’s best practices.
- Compare and contrast your competitors to your brand.
- Target your niche in the marketplace.
Community Survey
One of our specialities is helping home, apartment, and condominium communities with communication between management and their residents . We conduct surveys, polls, and IDI’s to identify resident sentiment and to gather feedback. We present all findings to management to help keep their residents happy and develop a long-term strategy.
- Identify resident opinions about your community.
- Listen to resident suggestions.
- Prioritize initiatives and community changes.
- Foster a marketable community with a new brand strategy.