Dunn & Abbe Product Catalog
48 Pages Designed to Help Customers Discover, Compare, and Select the Right Products
The Opportunity
Dunn Abee needed a catalog that did more than display products. The goal was to educate customers, simplify product discovery, and create opportunities to introduce additional solutions across the product portfolio.
Updating and adding new products along prices changes throughout. 2026 was quick turnaround of updating the printed catalog and printing so their sales team can get the new catalog out to their Southeast customers.
What We Created
- Content Organization
- Product Hierarchy
- Copy Editing
- Graphic Design
- Photography
- Print Management
The Outcome
The finished catalog became a sales and marketing tool that supports customer education, product discovery, and sales conversations while reinforcing the company's brand identity.
